Financial Institution For Home Loans – Look Before You Jump

The word “loan” is a word that we so often hear especially nowadays when you can easily get a loan without any guarantor. That’s how loans have grown from something that only the rich can obtain into something that is a commodity today.

When you are considering on taking a loan, be aware of how secure the financial institution is. Make an effort to know more of your financial institution. Do some research background on them and make comparison on who can give you the better deal and services. Make sure that when dealing with them, there will not be any loopholes as you won’t want to be at the losing end after that.

Home loans require collateral and with this, make sure you do have that before engaging on the loan and also do make sure that you are able to pay off your loan within the given duration. Do not take things for granted just for the sake of taking a loan because, the money that you will get is not free but comes with a price.

Make sure that you have all the right information that is needed for example, the interest rate, foreclosure, payment and etc. Don’t take things lightly as if you are not aware of the procedure, with one mistake you can be charged under the legal law. And so, read carefully for all your contracts/agreements. It is better to do so in the presence of a lawyer.

Security is the most important factor of all loans especially home loans. Always remember to get yourself a secure home loan where you don’t need to always worry about it every time. If you have gotten yourself a trustworthy financial institution and an agreement/contract that can hardly be breached, you have successfully gained a secured deal for your future.

Banking Customers Less Optimistic Than Financial Institutions Believe

Research by BAI and Finacle reveals a growing disconnect between how banks feel about consumer sentiment and actual customer satisfaction.

The companies’ biannual Index of Bank Consumer Sentiment found that banks believed customers felt increasingly better about financial institutions, with scores rising from 126 to 137 over a six-month period. The baseline for the scale – where opinions are neutral – is 100.

But while banks felt that customers were feeling increasingly positive about recent developments, banking consumers actually felt more negative about the industry. Bank customer sentiment – which had stood at a neutral 100 six months previously – plummeted 19 points to a score of 81.

But researchers said that the drop in consumer sentiment did not accurately reflect a drop in overall customer loyalty in banking. Debbie Bianucci, BAI’s president and CEO, said that many banks had actually shown increased loyalty among their current customers, despite negative feelings toward the industry as a whole. The key, she said, was using business and customer intelligence to analyze what was causing the disconnect between overall satisfaction and individual bank loyalty.

“Understanding why these differences in specific banking experience are occurring and the types of customers that are being positively impacted, can provide valuable insights on what will drive increased trust and confidence in banks,” added Bianucci.

“While consumers across geography, gender and generations are discouraged right now with the banking industry as a whole, when asked about their primary bank, there are significant consumer segments that respond positively to what their banks are doing for them,” said Ajay Nagarkatte, managing director of BAI Research.

Customer loyalty scores differed greatly depending on the type of financial institution customers belonged to. Online banks and brokerage firms fueled by younger customers now have the strongest customer loyalty of any type of financial institution, increasing 37 points from a previously neutral score of 100. Credit unions also showed increased customer loyalty, rising six points from 123 to 129.

Large banks showed the biggest drop in customer loyalty, according to the survey, dropping 15 points from an already negative 81 to an even lower score of 66. Regional banks dropped 9 points to 92, while community banks, while still showing positive customer loyalty, dropped slightly from 118 to 114.

Bank Investment Consultant magazine reports that the sharp increase in customer loyalty by those who use online banks and brokers is due to the fact that those institutions are able to focus their customer service resources into their one channel – the web. Traditional banks are handicapped, the magazine says, because they need to coordinate their customer service initiatives between multiple channels.

How to Draw New Customers to Your Bank Or Financial Institution

Why don’t banks and financial institutions give away toasters to lure people into becoming a customer anymore? It’s because nobody wants a toaster! Nobody needs a toaster! Those days are gone.

People Are Smart

People today are acutely aware of the various financial institutions available to them. Radio and TV ads saturate the airwaves until you can’t stand listening to them anymore. “We offer all that, and much, much more.” You know what I’m talking about. You’ve all heard or seen them. They are annoying.

Some Options

What alternatives are there to aggravating the public with broadcast advertising? You could poke a high priced ad in the local newspaper for and have a few hundred people see it. Another choice would be to have a company put up an expensive billboard sign along interstate that runs through town, but commuters become numb to the same old signage and soon block it out. Hmmmm. What could a viable alternative be?


A tried and proven option is the relatively inexpensive advertising promotional product. Yep…the little ‘giveaways’ that people seem to love. Everyone loves to pick up a free note pad or magnetic business card for the refrigerator. I have a ‘thing’ for magnetic calendars, myself, and have quite a collection.

Why They Work So Well

The important aspect to remember is that each one of these products will have your bank information on them. The address, hours of operation, phone numbers, and a brief description of services are some of the data that can be emblazoned on the product. Depending on what the item is, it can create a phenomenal amount of exposure for your bank. Imagine giving a calendar to the local pizza shop owner, who puts it on the cash register in his restaurant. Every customer that goes to the counter is going to be exposed to the information you had printed on that calendar.

Hundreds of Products

Refrigerator magnets are available promotional products, as well as memo-boards and appointment calendars. There are hundreds of possibilities. In fact, if I were to address all the possible products, this article would be as long as the United States Tax Code.

The bottom line is this: Promotional products work. They have been around since long before TV and radio, and they continue to be popular due to the great response they provide. Spread your financial institution’s name all over the area with these effective products and get the exposure you want.